Utilizing social media is an excellent way to promote your brand and business… if you’re using it the correct way. If you’re looking for some techniques to boost your online presence try out some of these tips.
Be social. That’s the point of social media right? If all you do is tweet about your products or articles you’ve posted you’re probably not going to get much feedback from your followers. Change it up, ask questions or make a bold statement. You have to build a relationship with your followers, and don’t let it stop at following. Interact back. I know for a while I only used twitter to post about my business and blog, but as soon as I actually started being more social with my followers I saw a huge change. The internet can be very anonymous, letting your personality show through will allow people to get to know you, trust you, and value what you have to say.
Pull, rather than push
Pushing marketing messages onto your fans and followers is ineffective and quite honestly, really annoying. If I’m following a brand, there’s already something I like about them. I don’t need to be convinced with constant marketing efforts. What you really want to do is pull your customers toward you, make them come to you on their own. If people feel like they need your service or product, they’re much more likely to become a customer.
Give customers a reason to follow you on social media
With so many companies wanting your business and attention, you have to make yourself stand out. For the most part, people are going to follow you because they’re interested in the information you give. So instead of just putting the Facebook icon on your business card, you could write something like, “Discover new ways to promote your business by following us on Facebook.”
Post information that is likely to be shared
While writing something like “Just sold my 200th item!” is okay once in a while, what you really want to do is post something interesting that people will want to share with their friends and followers. For example, instead of just posting the title of a blog post you wrote about social media try something like, “Did you know getting more retweets can boost SEO? Find out why and read more social media tips here.”
What works for someone else may not work for you. The best thing you can do for yourself and your business is to try out different techniques. Some things you may want to experiment with:
- Times you send out tweets/ update your Facebook status. Some of your readers/customers may be in a different time zone or maybe you’ll find that people interact more with your posts during the week as opposed to the weekend.
- Do your readers respond better to tweets/posts with images, videos, links, or just text?
You have to try out different tactics to figure out what works best for your audience.