I’ve been selling on Etsy for about a year and a half, and have been buying on Etsy for even longer. With so many shops it can be really difficult to choose which one to do business with. And while sometimes you may actually know the person behind the shop, or receive a recommendation from a previous customer, most of the time, you’re going to decide whether or not to purchase from them by the actual listings in their shop. In my experience of buying on Etsy, there are a few things that really turn me off when I see them in a shop.
Note: This is just my own personal opinion
Number 1: Listings with no images. Now I don’t mean literally no images, I mean when I see a listing that has something like “Custom crocheted blanket, your choice of color,” with the text as an image. (I feel like I’m not explaining this well. The graphic below I created myself just now, don’t worry I’m not going to call anyone out ;) )
So while spelling out what you’re offering is all well and good, if you’re not utilizing the other image slots you’re going to loose some potential customers. I want to see an example of the final product. I want to see what I’ll be ordering. Just words aren’t going to cut it. Even if you’ve got other samples in your shop I’d definitely suggest putting them in each individual listing. It makes the listing look a lot more complete, and the less clicks someone has to go through in order to decide whether they want your product, the better.
Number 2: If appropriate, use live models. Especially with jewelry, I know I want to imagine how something will look on me. If it’s a ring, take a photo of the piece on someones hand, it’ll allow the potential customer to know exactly how big it is in proportion to a real hand. If they see someone else wearing your product, they can envision what they would look like wearing it, and in turn be much more likely to purchase it.
On a side note, it might just be me, but fake heads and busts FREAK me out. This is what I mean.. Now this is just my personal opinion, but if I see a listing for a necklace or something on a mannequin I’ll run the other way.
However, if it’s this kind of mannequin, that’s totally fine. Again this is probably just my own weird thing, but I thought I’d throw it out there.
Number 3: Pricing something as $2.99 instead of $3.00. I’m sure psychologically people see the $2 and think that it’s significantly lower than $3, even though it’s a mere one cent cheaper but I still don’t think it’s worth it. To me, something that is $48.76 seems very generic and manufactured. I’d much rather buy something that is $50 because it would make me think it’s higher quality. Why? I have no idea, but if that’s something that would turn me away from buying a product on Etsy, I’m sure other people are thinking that as well.